Feeling of being a true celebrity
In an attempt at new-level advertising for the launch its new Nikon D700 camera, Nikon has mounted a big light-box billboard in a subway station in Seoul, Korea.
The billboard is filled with life-like images of paparazzi who appear push and nudge to get a snap of you (or any other passerby).
Further still, the company installed a red carpet for the civilians who feel important to follow. Conveniently it leads to out of the station, into the mall nearby, and straight into a store where they can purchase the new D700.link
Come a little closer
Creative advertisement by funeral services company Bergmann. Come a little closer and you will need their services. Seen at a subway in Berlin.
Feeling Like We’re Home
Swedish furniture giant IKEA has converted the Kobe Portliner Monorail and four important metro stations in Paris into a moving showroom. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. At the same time subway walls are filled with prints showcasing IKEA interiors. link
2012 : Flooding The Subway
This cool advertisement in the subway Cantagalo, in Copacabana – Rio de Janeiro is advertising Sony Pictures 2012 movie. Get it, it looks like the tunnels have ruptured and are flooding and everybody is about to die. link
HomePlus Subway Ads
The commercial titled Plus to Your Life – Homeplus. Stickers were applied to the subway station pillars in order to make them look like life-size HomePlus supermarket stands. The intended effect was to make the people entering the subway station feel like they were stepping into the HomePlus supermarket. HomePlus outdoor campaign began a month before the store opening. No TV/Print ads were carried out for HomePlus. As a result of this unique outdoor campaign, the sales for the opening day exceeded the expected sales by 550%.link
Grown closer than you may think
The world famous potato chips company Lay’s lets people believe that they grow their potatoes above the Jackson Tunnel. Nice way the catch your attention. The billboard in the tunnel says for obvious reasons: “Our potatoes are gown closer than you may think”. link
Wonderbra Yellow Safety Line
This ambient idea plays on the yellow safety line at above-the-ground MRT stations, wich tells people how far from the track they need to stand to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back. link
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