Feeling of being a true celebrity
In an attempt at new-level advertising for the launch its new Nikon D700 camera, Nikon has mounted a big light-box billboard in a subway station in Seoul, Korea. The billboard is filled with life-like images of paparazzi who appear push and nudge to get a snap of you (or any other passerby). Further still, the company installed a red carpet for the civilians who feel important to follow. Conveniently it leads to out of the station, into the mall nearby, and straight into a store where they can purchase the new D700.link
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