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The concept of guerrilla marketing or ambient marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Typically, ambient marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
Check out these awesome examples of ambient marketing.
This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat link
Casino Di Venezia have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport. According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. link
iPhone 4 ambient marketing in the Tokyo subway link
When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares for a couple of days earlier this year. link
This is a massive floor sticker in an Indonesian shopping centre. When it’s viewed from above it makes people look surprisingly like fleas on the dog. link
This Nikon billboard in a Seoul subway station features life like paparazzi that appear to be jostling for the best celebrity snap. The celebrities are the passers by who trigger flashing camera lights as they walk on the red carpet. This carpet then continues through the subway station and leads the ‘celebrities’ to a nearby store selling the Nikon D700. link
The launch of Mini Cooper’s Clubman has been taken to airports. A clever way of using a airport carousel to show the storage benefit of the car. link
In Indonesia, Saatchi & Saatchi have figured out probably the most clever way ever to advertise nose hair trimmers. Using actual electrical wires and poles, they’ve tried to emphasize the need for nose hair trimmers as an indespensible grooming device.link
Great ambient marketing campaign for Mc Donald’s in the street of Zurich. They have used the zebra crossing to represent a pack of french fries.link
Michelangelo and the Finger of God Elevator Ad. Here is an elevator ad for Dr Kim’s plastic surgery. It shows Michelangelo and the Finger of God where the elevator button is with the caption “Be Born Again”. link
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