The Global Warming Swimming Pool: Swimming Above a Submerged City
No, New York is not underwater (yet, anyhow) – that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape is fantastic!Source
If you’re flying in or out of Denver International Airport, look out the window and you’ll see a pizza cut into a wheat field near West 128th Avenue and Pena Boulevard. The crop circle, designed by artist Stan Herd, is a promotional vehicle for Papa John’s Pizza.
The pizza crop circle stands at about the size of six football fields.
Coffee Lamp Post
As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost [6th Avenue at Cambie Street] became part of an optical illusion, appearing to pour coffee into a giant cup on the sidewalk.The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.Source
As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Agency: When Gee Seoul, South Korea.Source
This is video of a billboard in New Zealand that bleeds when it rains. It’s pretty terrifying, but according to the ad agency, there hasn’t been a fatality since.Source
Let there be xenon
To launch the new MINI, with its large array of updated features, among them more powerful Bi-Xenon headlights, a MINI was mounted on the side of a wall. Then 2500 watt lights were placed on top of the billboard which up to the lowers levels of the stratosphere. Source