Cheese rolling is an exercise in simplicity – the event literally entails rolling a wheel of cheese down a hill and chasing it. The official event takes place in Gloucestershire on Cooper’s Hill, a rather steep incline. The event, not surprisingly, attracts plenty of drinking, which can lead to injuries when combined with a high-speed chase down a steep hill. One year, two thirds of the contestants got injured and in 1998, the police shut down the event for public safety. Cheese rolling has a rich history, having combated food rationing (contestants instead chased a wooden wheel with a small piece of cheese inside) and a ban on rural activities due to the foot-and-mouth disease outbreak.
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