The man with different haircuts
To advertise the wide variety of hairstyling options available at Juice Salon a picture of a man up to his forehead was pasted on the base of the escalator and a different hairstyle on each of its steps. As each step of the escalator moved down it resulted in showcasing of a different hairstyle.link
Ikea Staircase Drawer
IKEA Malaysia and Lowe and Partners have joined forces with a single mission in mind: To bring to life the fact that being organized means saving space. The creative idea was to turn the store’s main staircase into a ‘chest’ of drawers, with everything inside neatly organized, highlighting the efficient use of space in an impactful way. link
Extra Cheese Pizza Kingdom Escalator Ad
Escalator in front of the Pizza Kingdom restaurant was creatively used to advertise their new pizza with more cheese. Many costumers start to have interest on the elevator and try to buy new pizza. In one month, the restaurant costumer increased by 70% and revenue 53%.link
Book stack stair wrap
Creative campaign created to generate book donations for the Greenville Literacy Association.link
Roller-coaster ad on an escalator
The Hopi Hari amusement park in São Paulo, Brazil hired the QG Propaganda agency to create a promotion for their roller-coasters.
“Have fun at Hopi Hari’s rollercoaster.” is what the sign says. The people on each step however are probably screaming WEEEEEEE! at the top of their lungs. link
Diet Coke escalator vs Full-calorie Coke Stairs
For this campaign, the always creative DDB Stockholm has come up with a witty way to promote both regular and diet Coke drinks. Regular Coke was advertised to people using stairs and Coke Light to those using the escalator.
If you wanted to go for the regular Coke, where you gain 210 to 310 calories depending if you order medium or large, you are encouraged to choose the stairs to burn those calories off. But if you wanted to take the easy route with the escalator, the promotion recommends you choose Coke Light to minimize your caloric intake. link
Time to Thaw: South Carolina Tourism
The Time To Thaw campaign was created by The Bounce Agency, the same agency that came up with the creative Greenville Literary Association book stairs . Installations were set up in Chicago parking garages to get people to continually think of the weather temperates in the south. Each ad featured the timetothaw.com URL and a tagline encouraging them to find out more about flights. link