In 1991, a Michigan man sued Anheuser-Busch for false and misleading advertising. He also claimed that he suffered personal injury as a result of the false advertisement. In his complaint, he referenced a Bud Light commercial in which two beautiful women come to life for a couple of Budweiser truck drivers. Because this didn't happen to him when he drank the beer, he claimed that these false advertisements caused him emotional distress, mental injury, and financial loss. He sued in excess of $10,000. The court dismissed all his claims.