Reebok, Jerry Maguire

erry Maguire This one should be titled “When product placement goes bad.” If you think back hard enough, you will remember that Cuba Gooding, Jr’s character, Rod Tidwell, held a grudge against Reebok for the entire movie because Reebok wouldn’t use him in their ads. Reebok provided more than $1.5 million in merchandise, ads and promotional materials to be featured in the movie because they thought the ending of the movie would be a little different. Over the closing credits, a fake Reebok commercial was supposed to be shown with Reebok saying, “Rod Tidwell. We ignored him for years. We were wrong. We’re sorry.” However, that scene got cut. So Reebok ended up investing $1.5 million to have their brand disparaged for a couple of hours. They sued and TriStar pictures settled out-of-court for an undisclosed amount.