10 Awesome Ambient Marketing Examples

The concept of guerrilla marketing or ambient marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Typically, ambient marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

Check out these awesome examples of ambient marketing.

This ambient advertisement campaign was launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign aims at enticing people to take a halt at the restaurant to which provides almost everything that one can eat link

Casino Di Venezia  have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport. According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. link

iPhone 4 ambient marketing in the Tokyo subway link

When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares for a couple of days earlier this year. link

This is a massive floor sticker in an Indonesian shopping centre. When it’s viewed from above it makes people look surprisingly like fleas on the dog. link

This Nikon billboard in a Seoul subway station features life like paparazzi that appear to be jostling for the best celebrity snap. The celebrities are the passers by who trigger flashing camera lights as they walk on the red carpet. This carpet then continues through the subway station and leads the ‘celebrities’ to a nearby store selling the Nikon D700. link

The launch of Mini Cooper’s Clubman has been taken to airports. A clever way of using a airport carousel to show the storage benefit of the car. link

In Indonesia, Saatchi & Saatchi have figured out probably the most clever way ever to advertise nose hair trimmers. Using actual electrical wires and poles, they’ve tried to emphasize the need for nose hair trimmers as an indespensible grooming device.link

Great ambient marketing campaign for Mc Donald’s in the street of Zurich. They have used the zebra crossing to represent a pack of french fries.link

Michelangelo and the Finger of God Elevator Ad. Here is an elevator ad for Dr Kim’s plastic surgery. It shows Michelangelo and the Finger of God where the elevator button is with the caption “Be Born Again”. link

6 Giant Billboards That Makes You Look Twice

The Global Warming Swimming Pool: Swimming Above a Submerged City

No, New York is not underwater (yet, anyhow) – that’s a clever ad for HSBC by Ogilvy & Mather Mumbai ad agency in India. The bank wanted to raise awareness of the dangers of global warming, so the clever ad guys glued an aerial photo of a city’s skyscrapers to the base of a swimming pool … the effect of a submerged cityscape is fantastic!Source

Pizza Crop-Circle

If you’re flying in or out of Denver International Airport, look out the window and you’ll see a pizza cut into a wheat field near West 128th Avenue and Pena Boulevard. The crop circle, designed by artist Stan Herd, is a promotional vehicle for Papa John’s Pizza.
The pizza crop circle stands at about the size of six football fields.

Coffee Lamp Post

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost [6th Avenue at Cambie Street] became part of an optical illusion, appearing to pour coffee into a giant cup on the sidewalk.The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.Source

Axe “Calendar”

As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, They aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Agency: When Gee Seoul, South Korea.Source

Bleeding Billboard

This is video of a billboard in New Zealand that bleeds when it rains. It’s pretty terrifying, but according to the ad agency, there hasn’t been a fatality since.Source

Let there be xenon

To launch the new MINI, with its large array of updated features, among them more powerful Bi-Xenon headlights, a MINI was mounted on the side of a wall. Then 2500 watt lights were placed on top of the billboard which up to the lowers levels of the stratosphere. Source

10 Giant Billboards That Makes You Look Twice

These Extreme Billboards are very creative forms of catching your eye and making your remember the add.

Get them off your dog.

"Get them off your dog".  This brilliant ad can be found inside the Jakarta shopping center in Indonesia.The ad was made by Perwanal Saatchi & Saatchi in Jakarta, to promote Frontline Flea & Tick Spray.When seen from upper floors, people look like fleas on the dog!

Have fun with your pimples!

Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel.

Nationwide Insurance

No, this isn’t Photoshopped. It’s an ad for Nationwide Insurance showing paint dripping off a three banner spread across the north side of the Atlas Building in downtown Columbus Ohio.

Giant Lord of the Rings Sculptures in Australia

Giant sculptures of Lord of the Rings characters on top of the Embassy Theater in Wellington, New Zealand.

Builds strong teeth

This is a really cool and innovative billboard done by Ogilvy & Mather (Indonesia location) for Formula Tooth care, quite the visual.

Creepy Alien Billboard

This is a billboard in Ann Arbor, MI that doesn’t seem to be an advertisement… Of what could be an alien or could be a man.

Hate Dropped Calls

Cingular showcases another dramatic way to highlight the issue of dropped calls on this billboard outside the Marriott Marquis in Times Square

We collect the leftover paint

Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.Nous recuperons les restes de peinture” — “We collect the leftover paint”

Look your Best

“Look your Best” From the designers at New Zealnd’s Clemenger BBDO.This billboard illustrates the importance of wearing fashionable underwear.

Guys, pray for rain

Playboy billboard promoting its online services in Germany – self explanatory.