Most brides buy expensive, thousand-dollar dresses to wear only once and then, they preserve it to pass down to their daughter or just as a keepsake. Why would you do that if you can get a freeing experience much more rewarding than stuffing the princess piece back in some box. Bored with typical wedding photography, famed Las Vegas photographer John Michael Cooper, in 2000, decided to take a radical approach with bridal portraits, kick starting a worldwide fad.